From the looks of it, you probably wouldn’t consider BEHR a true contender as a professional painter because it doesn’t say PROFESSIONAL on the can and it comes from a big box store rather than a paint store. Well, there are a few dirty secrets in the paint industry to keep you one-up on your competition, and one of the best-kept is BEHR PREMIUM PLUS ULTRA—paint contractors know about it but almost no one actually uses it or admits to using it, but that’s quickly changing.
Painting any color three, four or five coats is almost NEVER an option, it’s expensive and labor intensive. Who has time to tie up their busy schedule repainting walls especially when you have no idea what the dried coat will look like?
Paying $68 a gallon for wall paint is not an option either for many of you and we understand the challenge you face with bold colors. Besides, those of you paying $68 a gallon for paint have materials costs more than twice that of ours, plus the headache applying it. Prior to this BEHR review, there was barely a peep about BEHR paint on this site, and for good reason— it’s been our little secret.
*If you go to Sherwin Williams for SW6866 Heartthrob red, that color can only be mixed in Duration Home $46 or Color Accents Ultra-Deep Base $40.99.
Years ago we set out to find an affordable wall paint that covers in two coats with bold paint colors and we stumbled upon BEHR Premium Plus Ultra. If you’ve been following Jack Pauhl for years then you probably know my stance on priming walls—I’m against it for many reasons except very specific applications.
Today, BEHR’s heavy TV commercials span a wide variety of channels promoting the self-priming BEHR PREMIUM PLUS ULTRA for inside and outside painting. BEHR® takes advantage of NANOGUARD® Technology to gain tighter packing of extra-small particles, which are one billionth of a meter in size – less than 1/80,000 of the diameter of a human hair. These tightly packed particles create a more durable coating with better surface protection.
With all that said, lets take a look at what BEHR PREMIUM PLUS ULTRA can do for you. We already covered the material cost savings, the labor and no need for a special primer. We randomly selected Sherwin-Williams SW 6866 Heartthrob red as our test color pallet across all three paints mixed in a similar sheen.
We set out to follow manufacturers recommended methodology for applying the appropriate tinted primers to achieve the correct color depth represented by the color chip.
Step 1: apply designated gray primer to bare drywall for ICI Dulux Diamond (right) and Duration Home (left). BEHR does not need a base tinted primer. The BEHR test board has a coat of tan wall paint picked randomly to reflect a simple color change to red.
STEP 2: apply the first coat of SW 6866 Heartthrob Red to each sample boards below
STEP 3: After sitting overnight, our 2nd and 3rd coats were applied seen in the following photos.
NOTE: The Left Side of the board is 1 coat, the Right Side is 2 coats and the Upper Right portion above the arrow is 3 coats. The arrow points to the line where we stopped. Pay no attention to the sag, theses were sample boards previously used for other testing.
STEP 4: Coverage test over black spray paint to determine how many coats it would take to achieve full solid coverage.
BEHR PREMIUM PLUS ULTRA BEFORE
BEHR PREMIUM PLUS ULTRA AFTER 1 COAT
BEHR PREMIUM PLUS ULTRA AFTER 2 COATS
ICI DULUX DIAMOND BEFORE
ICI DULUX DIAMOND AFTER 1 COAT
ICI DULUX DIAMOND AFTER 2 COATS
Sherwin Williams Duration Home Satin BEFORE
Sherwin Williams Duration Home Satin AFTER 1 COAT
Sherwin Williams Duration Home Satin AFTER 2 COATS
The following three photos show the sheen between products after 1 coat of red paint.
BEHR PREMIUM PLUS ULTRA EGGSHELL
ICI DULUX DIAMOND EGGSHELL
Sherwin Williams Duration Home Satin
The next photo is 1 coat of each product over bare drywall. Each sample is one cut and one roll.
ULTRA, DIAMOND, DURATION
The next photo shows the color match on the SW paint chip
CONCLUSION: There is no question BEHR PREMIUM PLUS ULTRA has the capabilities to achieve color accuracy in 2 coats. The product excels in coverage, application and ease of use. Simply rolling the product was effortless and it felt best rolling of the three. Using BEHR gives a sense of confidence immediately upon use. There is no need to figure out how to make it work. What puts ULTRA over the top was the ability to touchup a bold color without any indication as to where it was touched up. We had a 4’x8’ test board 15 people rolled randomly on with a 6” roller. You can imagine what that might have looked like. When you look at the board from a side angle into the light, not one single indication was present that the test board wasn’t factory sprayed. The sheen looked as if it were as consistent as looking at the sheen reflection off a piece of Formica and I NEVER witnessed that with any paint in all my 30 years painting. If you are serious about productivity and profitability, BEHR is serious about your business and making that happen. Visit www.behrpro.com and stop dickin’ around with paint.
HOW WE TESTED: We used a Wooster pro doo z 3/8” roller cover for each product and a Wooster Silver Tip brush. The bare drywall sample was created using a 6” Wooster SuperFab which you should note that the coverage with a SuperFab is not as good as the coverage with a pro doo z on the ICI Dulux Diamond sample (middle above).
We have results for BEHR PREMIUM PLUS ULTRA SATIN too mixed in a dark chocolate milk color over white semi-gloss bathroom paint achieved in an easy 2 coats. We will publish a separate review soon.
The following 2 photos are 1 coat of BEHR ULTRA over bare drywall just in case you were wondering. Click any photo in this review for a larger view.